Fugue App Design, Brand & Website

Ready. Set. Forget. The music streaming app for what you do AND don’t want to hear.

Client Needs

Fugue (n) /fewg/ A period during which a person suffers from loss of memory, often begins a new life, and, upon recovery, remembers nothing of the amnesic phase.

The Fugue team designed their app with one main ideology: there is a true emotional need to have control over the music we hear. Fugue consolidates multiple streaming services, such as Pandora, Spotify, etc., into one app, and adds additional custom filtering options.

Many people regularly use a variety of music streaming services, but those services tend to focus on filters that help the user define what they WANT to listen to.

The unique concept of the Fugue App is to allow the user to better define the music they DO NOT want to listen to. Whether it’s a reminder of a bad breakup, or because you don’t want to offend the in-laws while they are in town, the Fugue App was designed with your emotional needs in mind.

Our Solution

It was important for the website to communicate how the app works in conjunction with other services, but also to convey how this lifestyle app benefits the user in ways others have not addressed. When you visit the website, the homepage immediately confronts some of the emotional hangups one might have with specific songs or artists; “bad memories”, “overplayed tracks” and so on. The website explains how the app allows a user to filter out artists or songs they do not want to hear; even allowing you to choose a timeframe for when you don’t want to hear a specific song or artist.

Our approach to the Fugue UX revolved around creating a familiar music streaming experience that also highlighted the unique filtering features—the main methodology being, “if it ain’t broke, don’t fix it.” This would allow users of Pandora or Spotify to feel comfortable using Fugue, while also easily accessing the app’s unique filtering options.

Project Results

In October 2016, the Fugue App made it’s way to the App Store. The enthusiastic and growing user base already has us driving to create new features.

Project Services

  • Branding
  • UX Design
  • Web Design & Development

Related Services

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Fugue Website by Duckpin DesignSign up for Fugue

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